Dennis Wakabayashi
Global Voice of CX, creator of the Atlas² methodology.
Brings two decades of Fortune 500 customer experience leadership to pattern-based market intelligence.
As former VP of Customer Experience Delivery at RR Donnelley and VP of Integrated Marketing at Integer Group (Omnicom), Dennis has guided CX transformations for McDonald's (10,000+ restaurants), AT&T, FedEx, Starbucks, and Wells Fargo. Named one of the "Top 50 CX Experts of the Decade" and recognized by Campaign Magazine's "Digital 40 Over 40," he collaborates with the International Customer Experience Institute on global CX standards.
Dennis developed Atlas² from recognizing that traditional CX measurement fails to predict competitive outcomes.
His proprietary Wakabayashi Index™ analytical framework evolved into the nine-vector system that reveals market patterns others miss. As a keynote speaker across six continents and author of "Laying Golden Eggs" and "Long Live CX," Dennis transforms customer experience thinking from satisfaction scores to strategic intelligence.
Atlas² represents the culmination of Dennis's work with global brands, Instruction of Digital Marketing at the University of Wisconsin-Madison, and international standards development. The methodology reveals that competitive advantage comes from decoding cultural patterns, not measuring customer happiness.
Intelligence drives action. Analysis becomes strategy. Patterns become profit.
